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Jony Ive on bringing the Apple “touch” to the new MacBook Pro

Apple’s Chief Design Officer Jony Ive holds more than 5,000 patents and has shaped Apple’s iconic, sleek design aesthetic for all of its devices over the past two decades. When the new MacBook Pro was announced Thursday, Apple watchers quickly took note of the new Touch Bar, a multi-touch strip that replaces the function keys located at the top of the keyboard.

In an exclusive interview with CNET News Editor-in-Chief Connie Guglielmo, Ive discussed how incorporating the Touch Bar in the laptop design is “the beginning of a very interesting direction” for Apple.

The bar is a big shift for the laptop design, and makes the laptop function more like one of the company’s iPhones. The OLED display lights up and reveals a shifting menu of buttons, tools, and, of course, emoji options that change depending on which app you’re using at any given time.

“There’s a number of designs that we explored that conceptually make sense. But then when we lived on them for a while, sort of pragmatically and day to day, [they] are sometimes less compelling,” Ive said of the decision to go with a touch strip for the new computer. “This is something [we] lived on for quite a while before we did any of the prototypes. You really notice or become aware [of] something’s value when you switch back to a more traditional keyboard.”

A guest points to a new MacBook Pro during an Apple media event in Cupertino, California, U.S. October 27, 2016.   REUTERS/Beck Diefenbach - RTX2QRFM

A guest points to a new MacBook Pro during an Apple media event in Cupertino, California, U.S. October 27, 2016. REUTERS/Beck Diefenbach – RTX2QRFM

One of the big challenges in developing this latest laptop line was that advanced software and hardware had to be developed first, before the company created any kind of prototype laptop. Ive said that about two years ago a “pretty good prototype” was developed that wasn’t specific to an actual product.

“It was exploring this idea of larger, haptic-rich trackpads — what you now see as the Touch Bar combined with a keyboard. It certainly didn’t look particularly well resolved, but it created an environment where you could start to see: Is this as useful and is this as compelling as we conceptually think it should be?”

Is there a different philosophy that goes into designing a MacBook versus an iPhone or iPad, for instance?

“I feel very strongly that you cannot separate form from material, from the process that forms the material. Those have to be developed incredibly coherently and together. Which means that you can’t design in a way that’s disconnected from how you make [a product],” Ive said.

Ive is famously secretive, and as expected, when CNET pressed him for details on ideas that were discarded and what we can expect for the future, he remained closed-mouthed. The Apple designer stressed that the process of designing a device is a series of trial-and-error steps that lead to sometimes surprising results.

“You really benefit from all of the struggles, all of the challenges from one project, to help enable the next,” he said.

reposted from CNN..

October 12th Meeting agenda @ BP, 7 pm. join us!


October 12th, 2016

INTRODUCTION OF GUESTS:  Please pickup refreshments before the meeting and during the break.  Guests please tell us the following: (1) how you found out about AAUG; (2) how long you have been using Apple products: and (3) something about yourself



  1. Computers and Caffeine, Oct 29, open to anyone
  2. Board of Directors Meeting, Oct 26, 6:30 pm, open to members
  3. Apple Workshop, iOS 10, Nov 12, 8:15 am, reservation required
  4. At Large and Membership Openings

FEATURE PRESENTATION, (7:20 P.M.)   “The Future of Macs in the Post-PC World”

joefallsquare115Joe Kissell, a prolific and best-selling
author (approximately 60 books) will be our featured speaker at the October meeting.  You may know Joe best for his “Take Control” series of books.

Joe will discuss how he, like many of us, has been trying to understand and cope with the fact that Macs are now ranked behind the iPhone and iPad as citizens at Apple, and the implications for both new hardware and software development at Apple.

Information about Joe, his numerous publications, and his blog can be found at: https://joekissell.com

Joe also has a second web site https://joeontech.net that is specifically devoted to technical issues such as “Backing Up Your Mac”, “Improving Your Mac’s Performance”, and troubleshooting tips

 BREAK (15 MINUTES) (8:05 PM)

 PRIZES (8:20 PM)  Put ticket in prize basket for item desired




New from Lonely Planet Publishers…


Just Point is a great way to travel using a Visual Dictionary, yes, a way of showing a card to someone with an image on it of what you’re attempting to say or convey your meaning. I tried showing a lady from another country I couldn’t figure out how to ask about a barber shop, the card shows a razor, man with goatee, mustache, and she knew what i wanted. It covers Food and drink, transportation, and accommodations. There are 500 essential icons on 80 topics! great idea, this is the 1st edition, costs $11.99

50 Museums to Blow your Mind… Imagine 128 pages of collections of objects you always wondered about, where to find, organized by country and topic, from the Museum of Instruments that I loved in Phoenix, to Coffee Museum in Brazil to Museum of Alchemists & Magicians of Old Prague/ Czech Republic, so many collections, and finally a smaller sized reference book, with plenty of photos and witty text descriptions. $11.99


Lonely_Planet_s_Guide_to_Travel_Photography_-_5th_edition_LargeLonely Planet’s Guide to Travel Photography by Richard L’Anson ( $22.99) is the 5th edition of a well crafted book with so many good tips, practical exercises i loved doing, and learning from, and beautiful photographs by the writer. If you want to get more out of your trips, get this book! 270 new images, good section on image processing, digital techniques, go pro, cell phones, even drones are covered.

The World’s Best Street Food comes with a 100 interesting recipes, and how to make them, well illustrated, and easy to follow. Take Balik Ekmek from Turkey, it’s a fish sandwich, gives what you need and how to do it, and ways to improvise. worked great. $14.99


USA Travel Guide is so comprehensive, it’s my go to book for travel in the USA, 121USA_travel_guide_-_9th_edition_Large6 pages of photos, details, national parks, itineraries, it has it all. and you can buy in print, digital/eBook, chapters, or a bundle of eBook/print copy. I love the road trip guides, how it gives me a sense of what to expect or take along. This latest version was published in February 2016, so it’s up to date.

The_Best_Things_in_Life_are_Free_LargeThe Best Things in Life are Free, climate money-saving travel guide is a must have. Just out in this First edition/August 2016 ($22.99), it gives tips, tricks, suggestions on how to get the most for your money, covering parks, museums, even exercise classes ( free), food, and goes to over 60 cities around the globe. Take Austin, Texas, shows map, Live Music and where to find it ( I love going to Austin for it’s music, and the book really covers it well). sights like the Bat Exodus I saw last time there, yes, @ sunset an amazing site to see.. 304 pages.

Lonely Planet Magazine is my favorite travel magazine, just out is the Fall 2016 issue ( is published 4 times a year), big in size, fabulous photographs and articles on Cuba

Unknown, Best free things in Vegas, Spain, plus mini guides to Bermuda, Banff, Santa Barbara,, you get the idea, it’s written for all people, so I could find it most helpful. it’s only $8 a year or $10 for 2 years, 800-829-9121




Lonely Planet offers a great deal buying direct…  get 3 for the price of 2.  books, ebooks, chapters,  http://shop.lonelyplanet.com/special-offers